Yesterday whilst at the cinema, I saw this advert which I thought was brilliant. I am not a smoker, but it scared the bejesus out of me and I certainly never plan to start smoking. The black and white advert, directed by Steve Hudson, shows a young woman smoking, inhaling and exhaling slowly. As she exhales on each puff, the woman slowly ages more, as smoking reduced the elasticity in your skin resulting in increased wrinkles. A very effective piece.