Tuesday, 24 April 2012

The Ad Makeover

From the company who brought us the 'Real Body' Campaign eight years ago, using models of all shapes and sizes, comes a new campaign to tackle the body-negative adverts that parade are internet browsers.
Whilst the campaign might only be airing in Australia at the moment, the message of the advert is to encourage positive body image through using social networking site Facebook. The advert suggests that you can replace the adverts which encourage you to loose weight or alter your body, with message of love about your body.

Certainly a great idea to encourage positive body confidence, but here in the UK, and even in USA, we have to wait a while until we can spread Dove's body love on Facebook.

The Ad Makeover on Huffington Post
The Ad Makeover on Facebook

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